Twitch TNF
As part of our collaboration with Twitch, we were involved in bringing a series of dynamic commercials to life for Twitch Thursday Night Football (TNF). These commercials aimed to promote TNF and showcase the exciting experience of watching the games on Twitch with the participation of various popular streamers. To capture the energy and intensity of the games, we adopted an aggressive, cutty, and fast-paced style that perfectly aligned with the thrill of live sports.
The Style:
Our expertise in animation direction and 2D motion design played a crucial role in bringing the Twitch Thursday Night Football commercials to life. We carefully crafted each scene to reflect the energy and intensity of the games, utilizing rapid cuts and dynamic transitions to maintain a fast-paced and engaging visual experience. The integration of Twitch streamers added an extra layer of authenticity and connection to the Twitch community, fostering a sense of familiarity and excitement for viewers. The combination of aggressive visuals, compelling motion design, and the involvement of popular streamers resulted in a series of commercials that effectively promoted TNF on Twitch.
The Impact:
The series of commercials created for Twitch Thursday Night Football made a significant impact by capturing the attention of sports fans and Twitch users alike. The aggressive and fast-paced style effectively conveyed the excitement and intensity of the games, creating a sense of anticipation and engagement. By featuring popular streamers, we successfully bridged the gap between traditional sports and the Twitch community, appealing to a broader audience and driving viewership for TNF on Twitch.
Credits
Client: Twitch
Agency: Media.Monks
Our Role: 2D Motion Design, Creative Strategy, Animation Direction