Coca-Cola Energy
Our collaboration with Coca-Cola resulted in an entertaining Super Bowl commercial featuring Jonah Hill and Martin Scorsese. The commercial tells a humorous story of Martin inviting Jonah to a party, but Jonah being left on read. To gather the motivation to attend the party, Jonah grabs a Coca-Cola Energy drink. Our role in 2D motion design involved creating the user interface (UI) elements and animations that seamlessly overlaid the live-action footage and integrated into the scenes.
The Style:
Our role in the project encompassed animation direction and 2D motion design. Collaborating with The Mill and Coca-Cola, we carefully crafted the UI elements and animations to seamlessly integrate with the live-action footage. By creating visually appealing and cohesive motion design, we enhanced the overall viewing experience and brought an extra layer of energy to the commercial. The animations and UI elements seamlessly blended with the scenes, adding a touch of creativity and interactivity to the storytelling.
The Impact:
The Coca-Cola Energy commercial made a significant impact during its Super Bowl airing. Through the engaging storyline and the star power of Jonah Hill and Martin Scorsese, the commercial captured viewers' attention and left a lasting impression. By incorporating dynamic and visually appealing 2D motion design, we enhanced the storytelling and effectively conveyed the energy and excitement associated with Coca-Cola Energy. The commercial resonated with audiences and contributed to the overall success of Coca-Cola's Super Bowl advertising campaign.
Credits
Client: Coke
Agency: The Mill, Los Angeles
Our Role: Animation Direction, 2D Motion Design, Creative Strategy