Twitch Creative Week
Working closely with Twitch, we embarked on an exciting project for Twitch's Creative Week. Our concept took a humorous and sarcastic approach, using a refrigerator as the central theme to showcase artwork from various Twitch streamers. Through our expertise in animation direction and motion design, we brought this concept to life with a combination of 3D and 2D motion design techniques. The refrigerator was meticulously animated and rendered in Cinema 4D, and the final touches were added in After Effects, resulting in a visually captivating and entertaining piece.
The Style:
We employed a combination of 3D and 2D motion design techniques to bring the Twitch Creative Week piece to fruition. The animated refrigerator, the central element of the piece, was meticulously crafted and brought to life using Cinema 4D. We paid attention to details such as lighting, textures, and movements to ensure a realistic and visually appealing result. The integration of 2D motion design elements added an extra layer of creativity and engagement, showcasing the artwork in an eye-catching and dynamic manner. With our editorial expertise, we carefully curated the content to maintain a cohesive and entertaining narrative flow.
The Impact:
The Twitch Creative Week piece made a significant impact by capturing the attention and engagement of Twitch users and art enthusiasts. Our humorous and unconventional approach using a refrigerator as a showcase for artwork added a unique and memorable twist to the campaign. By highlighting the work of Twitch streamers and bringing their art to life through our animation and motion design, we effectively conveyed the creative spirit and talent within the Twitch community. The piece garnered positive feedback and created buzz around the Twitch Creative Week event.
Credits
Client: Twitch
Agency: Media.Monks
Our Role: 3D Motion Design, 2D Motion Design, Compositing, Creative Development, Strategy, Animation Direction