The Style:
Leveraging our animation direction skills, we worked closely with the team at Hecho Studios to ensure that the animations aligned with the creative vision of the Pinterest campaign. Using 2D motion design techniques in After Effects, we skillfully animated the recreated Pinterest UI elements, infusing them with energy and movement. The animations were carefully crafted to showcase the platform's unique features, such as pinning, browsing, and organizing content, while maintaining a cohesive and visually striking aesthetic.
The Project:
Our collaboration with Pinterest resulted in an exciting series of videos for Pinterest, highlighting the platform's capabilities. Using our expertise in animation direction and 2D motion design, we brought the Pinterest user interface (UI) to life, creating engaging and visually appealing animations. Through the power of After Effects, we meticulously recreated the Pinterest UI and animated it, showcasing the platform's features and functionalities in an immersive and dynamic way.
The Impact:
The series of videos we created for the Pinterest campaign made a significant impact by effectively showcasing the power and versatility of the platform. Through our 2D animations and attention to detail in recreating the Pinterest UI, we captured the attention of viewers and communicated the user-friendly nature of the platform. The animations highlighted the key features and functionalities, inspiring users to engage with Pinterest and discover new ideas and inspiration.
Credits
Client: Pinterest
Agency: 72andSunny
Our Role: Animation Direction, 2D Motion Design, UIX Motion Design, Creative Strategy, System Building, Quality Control