Microsoft Edge
The Style:
As part of the project, we took on the responsibility of animation direction, ensuring that the animations aligned with the creative vision and effectively communicated the key features of Microsoft Edge and Bing's AI search. Leveraging our expertise in 2D animation, we crafted visually appealing and dynamic animations that captured the essence of the user interface and showcased its capabilities in an engaging and informative manner. The animations were then composited into the devices seen in the commercials, creating a cohesive and visually striking final result.
The Project:
Our collaboration with Microsoft led to the creation of a captivating series of commercials for Microsoft, focusing on the new Microsoft Edge browser and the advanced AI search functionality of Bing. Using After Effects, we meticulously recreated the Microsoft user interface (UI) and brought it to life through engaging 2D animations. These animations were seamlessly integrated into the devices showcased throughout the campaign, highlighting the innovative features of Microsoft Edge and the power of Bing's AI search.
The Message:
By combining animation direction, 2D animation expertise, and seamless compositing, we successfully delivered a visually compelling and informative series of commercials for Microsoft. The animations brought the Microsoft UI to life, capturing the attention and engaging viewers while effectively promoting the features of Microsoft Edge and the AI search functionality of Bing.
The Impact:
The series of commercials for Microsoft Edge and Bing made a significant impact by showcasing the innovative features and functionality of the products. Through our animations and attention to detail in recreating the Microsoft UI, we effectively communicated the seamless user experience and the powerful search capabilities powered by AI. The commercials resonated with audiences, highlighting the unique selling points of Microsoft Edge and encouraging users to explore the enhanced browsing and search features.
Credits
Client: Microsoft
Agency: Media.Monks
Our Role: Animation Direction, 2D Motion Design, Creative Strategy, Quality Control, UIX Animation, Creative Development