Facebook Live
The Project:
In collaboration with Facebook, we created a series of dynamic commercials introducing Facebook Live, utilizing a vibrant 2D animation style. The project involved our role as the Animation Lead, overseeing the production process and ensuring the highest quality standards were met. Through captivating visuals and seamless animation, we brought the concept of Facebook Live to life, showcasing its interactive and real-time nature. The result is an engaging and informative piece that highlights the power of live streaming on the Facebook platform.
The Impact:
The Facebook Live campaign garnered widespread attention, generating millions of views and significant user engagement across social media platforms. By effectively conveying the benefits of Facebook Live through visually appealing animation, we contributed to driving adoption and usage of the platform, empowering individuals and businesses to connect with their audiences in real-time.
Credits
Client: Facebook
Agency: Buck
Our Role: Animation Direction, 2D Animation, Strategy, Quality Control, Cel Animation, 2D Compositing