Google Search Anthem
The Style:
One of the key creative challenges in this project was the development of a pixel-perfect UI template for Google. This template allowed us to replicate the search function realistically, enabling the characters to interact with the search results seamlessly. Through meticulous attention to detail, we built a UI that authentically represented the Google Search experience. Additionally, we employed 3D animation to create fun and engaging animations that were seamlessly composited into various scenes, enhancing the visual storytelling and adding a dynamic element to the campaign.
The Project:
Our collaboration with Google, resulted in the creation of the "Girls Can" Anthem campaign for Google. This uplifting series of commercials showcases the empowering message of girls pursuing their dreams by utilizing Google Search. The campaign features a compelling combination of 2D and 3D animation techniques, capturing the essence of exploration and aspiration.
The Impact:
The "Girls Can" Anthem campaign made a significant impact by promoting gender empowerment and inspiring young girls to pursue their dreams fearlessly. By highlighting real-life examples of girls searching for information on becoming astronauts, scientists, and more, the campaign showcased the power of Google Search as a tool for knowledge and encouragement. The combination of 2D and 3D animation techniques brought these stories to life, capturing the attention and resonating with audiences globally.
Credits
Client: Google
Agency: The Mill, Los Angeles
Our Role: Animation Direction, 2D Motion Design, UIX Animation, System Development, Animation Strategy, Quality Control