Pepsi #SummerGram
The Project:
Joining forces with Pepsi to create "Pepsi Summergram," a vibrant ad campaign that brought the essence of summer to life through a unique blend of 3D and 2D motion design. By stylizing the 3D elements in a 2D manner, we achieved a distinctive look that added depth and visual appeal to what would typically be flat vector designs.
The Style:
In the creation of the Pepsi Summergram campaign, we employed 3D animation to bring various scenes to life, including an amusement park filled with thrilling rides and attractions, hot dogs dancing in sync, and other playful scenarios. Through intricate 3D modeling, texturing, and animation, we meticulously crafted dynamic and visually captivating sequences that added an extra layer of excitement and entertainment to the campaign. These 3D elements seamlessly integrated with the overall motion design, enhancing the visual storytelling and immersing viewers in a whimsical world of summertime fun and enjoyment.
Credits
Client: Pepsi
Agency: The Mill, Los Angeles
Our Role: 3D Motion Design, 2D Compositing, Animation Direction, Concept Development, Quality Control