Gaules in Times Square
The Impact:
The presence of Gaules on the iconic billboards of Times Square had an electrifying effect, transcending geographical boundaries and capturing the attention of both local New Yorkers and global visitors. The vibrant visuals, combined with Gaules' infectious energy, left an indelible impression, sparking curiosity and driving an influx of new audiences to explore Gaules' content on Twitch. The project served as a testament to the power of animation in engaging and captivating audiences in the heart of a bustling metropolis.
The Project:
In collaboration with Twitch, we embarked on an exhilarating venture with Twitch to showcase Brazil's top streamer, Gaules, in the heart of New York City's Times Square. With our animation direction expertise and mastery of 2D motion design, we created a visually stunning experience that captured Gaules' vibrant personality and showcased his captivating content to the world.
Credits
Client: Twitch
Agency: Media.Monks
Our Role: 2D Motion Design, Animation Direction, Concept Development, Creative Strategy