Google “Year in Search”
Our collaboration with Google resulted in the creation of Google's highly anticipated Year In Search video, a captivating montage of the most significant moments that defined the year. As one of Google's most-watched videos on YouTube, we worked closely with the Google team to deliver an impactful visual experience using 2D motion design. Through meticulous planning and creative direction, we effectively showcased the year's highlights, emotions, and global events in a compelling and engaging manner.
The Style:
Our role in the project encompassed animation direction and 2D motion design. Working closely with the Google team, we carefully curated and animated a montage of moments, incorporating typography, imagery, and subtle visual effects to effectively convey the year's narrative. Through strategic storytelling techniques and attention to detail, we crafted a seamless flow of visuals that resonated with viewers, sparking conversations and igniting nostalgia for the year gone by.
The Impact:
Google's Year In Search video holds immense cultural significance as it reflects the collective memories and experiences of millions worldwide. By collaborating with Hecho and Google, we successfully captured the essence of the year's most prominent moments, evoking emotions and fostering a sense of unity among viewers. The powerful combination of captivating visuals and seamless motion design enhanced the impact of the video, resulting in millions of views, shares, and discussions across various platforms.
Credits
Client: Google
Agency: Scholar
Our Role: Creative Strategy, Animation Direction, 2D Motion Design