Exxon Mobil
“Tiny Organisms”
In collaboration with Exxon Mobil, we embarked on a creative journey to produce a captivating commercial for Exxon Mobil. Our focus was on showcasing the remarkable potential of algae, the tiny organism that holds the key to revolutionizing the world's fuel sources. Through meticulous kinetic typography, engaging 2D animations, and innovative type design, we brought the story of biofuels and ExxonMobil's commitment to reducing emissions and advancing energy efficiency to life. The visuals served as a powerful foundation, illustrating the potential of sustainable biofuels and ExxonMobil's role in shaping a greener, more sustainable future.
The Style:
Our expertise in kinetic typography allowed us to create visually dynamic and engaging animations that seamlessly integrated with the narrative. We employed 2D animation techniques to bring the story of algae and biofuels to life, using vibrant visuals and smooth transitions to captivate the audience. Additionally, our type design skills enabled us to craft compelling and impactful typography elements that conveyed key messages effectively. By combining these techniques, we delivered a visually stunning and informative commercial that highlighted ExxonMobil's dedication to energy solutions of tomorrow.
The Impact:
The "Tiny Organisms" commercial for Exxon Mobil made a significant impact by raising awareness about the potential of algae and biofuels in transforming the energy landscape. Our compelling animations and kinetic typography engaged viewers, effectively communicating the importance of reducing emissions and embracing sustainable energy sources. By showcasing ExxonMobil's commitment to innovation and their role in advancing energy efficiency, we inspired audiences to envision a greener future and recognize the crucial role of tiny organisms in fueling it.
Credits
Client: Exxon Mobil
Agency: Scholar
Our Role: Type Design, 2D Animation, Motion Design, Animation Direction, Creative Strategy, Quality Control, 2D Compositing