Sony Bravia
Our collaboration with Sony, resulted in the creation of a visually stunning promotional video for the new Sony Bravia TV. This captivating video showcases the power and capabilities of the television through a combination of 3D animation, expansive landscapes, and vibrant colors. The narrative follows two futuristic characters flying on jetpacks, taking viewers on an exhilarating journey through breathtaking environments.
The Style:
As part of the project, we played a crucial role in animating the jetpack characters using Cinema 4D. The animation process involved bringing the characters to life, giving them fluid and dynamic movements that captured the imagination of viewers. Through meticulous attention to detail and skillful execution, the characters seamlessly integrated into the expansive landscapes, creating an immersive visual experience that highlighted the potential of the Sony Bravia TV.
The Impact:
The promotional video for Sony Bravia made a significant impact in showcasing the impressive features and capabilities of the television. With its combination of stunning visuals, captivating storytelling, and cutting-edge animation techniques, the video effectively conveyed the immersive viewing experience that the Sony Bravia TV offers. The video was specifically designed to be displayed in stores nationwide, serving as a powerful demonstration of the TV's capabilities and enticing potential customers.
Credits
Client: Sony
Agency: The Mill, Los Angeles
Our Role: 3D Motion Design, Character Rigging, Character Animation